We caught up with Greg, founder of Melbourne based label Theseus.
First off, thank you taking the time to chat with us. Let's get straight into it, what's the inspiration behind Theseus?
Mainly 90's streetwear, sneakers and music, particularly the West Coast scene, but really, it just comes down to being a fan of nostalgia, graphics, colours and design.
What lead you into this field of work?
I've always had a passion for streetwear and men's fashion in general, but it wasn't until I began a graphic design course and learnt how to create graphics correctly, that I knew this was something that I wanted to pursue seriously.
What's the biggest hurdle you had to overcome starting up a brand/business?
The main hurdle I face each time I release a new item is trying to work out the stock and size. One t-shirt that might sell out in one size in the first week will not sell so well in the next design, so it's hard to get that right and not be left with stock. Time is a major hurdle; working a 9 - 5 and having family commitments leaves little room to work on the label. That and money... always worrying about money.
What do you love the most about what you do?
Having a creative outlet to share with the world, and, hopefully, making sales and see the brand grow.
What are your thoughts on Melbourne's creative community?
People are very supportive and inspiring. The name of my label (Theseus) is, in essence, a story about love and support. I find that a lot of the brands that are doing well (Correct Wear, Common Dust) will always welcome and give guidance to the little guys.
What do you love about markets?
Being able to connect with other labels, creatives and customers face to face. I especially enjoy chatting with customers about the feeling and emotions that my designs spark within them.
Do you have any tips on networking in the creative industry?
Just be nice to people; remember that everyone is at a different stage in their creative journey. You can learn a lot from others as well as give advice, or you can choose to be a dick. Also, be confident in your product, otherwise what's the point?
Where did the name Theseus come from?
Basically, Theseus (pronounced Thee-see-us) was the King of Athens and son of the Gods. He had to venture into the labyrinth and kill the Minotaur (half man, half bull); he did so with ease, but the real hero is his wife, Ariadne. She gave Theseus some string to help him find his way out of the labyrinth. That is the reason for the name, it serves as a constant reminder to let people in and to become stronger because of it.
Who are some of your favourite brands?
Thanks Greg, that was awesome. We wish you and Theseus all the best for the year to come!